Of Scrummages, Mauls, and Rucks – the Promising Growth of US Rugby

US Rugby  pic
US Rugby
Image: usarugby.org

One of the biggest rising stars in Rugby is Greg Gullberg. Gullberg has been working in television news and public relations for nearly a decade. Recently, he returned to graduate school to earn his masters degree and he was quickly recruited to play Rugby. He has been an Anchor, Reporter, and Producer in several television newsrooms including in Florida, Georgia, and Tennessee. He has also been a public / media relations manager for a film & television studio. An avid sports fan, Greg Gullberg enjoys playing contact sports. He was a star player for his high school football team and played in two Missouri State Championships in his Sophomore and Senior years. He scored plenty of Tries as an undergrad while playing Sooners Rugby at the University of Oklahoma. Now, as a graduate student he is knocking heads for a semi-pro Rugby team called the Crusaders.

US Rugby has grown by leaps and bounds since its first official competition was played in 1874 when Harvard went head to head with Montreal’s McGill University. The journey has not been easy, as it has taken a backseat to mainstream sports like football, basketball, and baseball. Today, however, rugby is the fastest growing sport in the United States.

According to USA Rugby, there are over 115,000 registered players in the country in high schools, colleges, and clubs in 48 out of 50 states. A quarter of all registered players are women. A report from the Sports & Fitness Industry Association estimates the number of rugby participants at 1.2 million.

Much of this growth has been attributed to the promotion of 7s rugby in the country. Played with only seven players on each side, the fast-paced and high-contact team sport is easier to understand than 15s rugby, and easier to fall in love with. USA Rugby has invested heavily in 7s rugby and it has paid off. Both the men’s and women’s teams are ranked in the top 10 globally and both made it to the 2016 Rio Olympics.

Going forward, the sport’s officials are focusing on getting young people more involved in the sport. For years, college offered the first taste of rugby for thousands of Americans. The sport’s officials are now keen on growing a solid base in high schools and among youth athletes aged 5-12.


Driving a Profitable Brand through Social Media Engagement

Social Media Engagement pic
Social Media Engagement
Image: sproutsocial.com

Social Media Management is an important aspect of any modern organization. Greg Gullberg has managed Social Media for film studios, news stations, and even CNN. Gullberg believes that communicating with the public is vitally important for organizations, but the ways to do it are rapidly changing.

Social media has presented brands with one of the most interactive channels of communication with their clients. But what really is social media engagement?

Social media engagement is the use of platforms like Twitter and Facebook to create a better customer experience. It’s about building a long-term relationship with your clients so that they know you are with them in the good and bad. If a customer has a bad product experience and reaches out to you through social media, they are putting their trust in you that you will respond and engage them. Do exactly that.

But don’t wait for customer complaints to spark your online presence. Be social and start a conversation yourself. Comment on a trending news topic and ask your followers to give their opinion. Schedule an “ask me anything” session with your fans or share an inspiring quote.

Once the conversation gets going, actively engage your audience. Even better, mention your brand promoters, repost their tweets, or share their experiences as that’s a great way to give them a shout-out and build brand loyalty.

One of the best things about social media is that you can actually track interaction. Whether it’s your followers on Instagram or the likes on your Facebook page or the shares your offers get, track and engage. Consider giving free gifts to the most active users as the more visible your brand is, the more potential customers you reach.

History and Climatology Lessons from Two of Peru’s Top Tourist Sites



Greg Gullberg is a highly accomplished and respected television journalist, but he also has a very colorful academic background in anthropology and astronomy. While in college, Gullberg was a research field assistant on an Archeo-Astronomical expedition in Peru. His team was studying the ancient Inca civilization which was devastated by the Spanish Conquistadors in the 16th century. They studied the relationship between Incan artifacts and the constellations in the night sky. Their research sites varied wildly between remote locations at the tops of mountains to the famous tourism destination of Machu Picchu.

Peru is a beautiful country offering all the trappings of a popular South American tourist destination: high mountains, deep rain forests, a vibrant culture, and a rich history. Here are two popular Peruvian sites that both dazzle and educate:

Islas Uros

Forming Lake Titicaca’s main attraction, these floating islands are nestled just seven kilometers east of Puno, a vibrant trade hub in South America. The islands are constructed with the floating totora reeds growing in the lake so the ground is soft and springy. Layers and layers of reeds form the foundation of the islands and natives must constantly replenish the top layers as the bottom ones rot away. The edible reeds are also used to construct homes and boats. Built centuries ago to enable their escape from hostile tribes, the history of the native Uros people is interwoven with the reeds, enriching tourists with a powerful lesson on innovating for survival.

Cordillera Blanca

It is the world’s highest range of tropical mountains and includes some of South America’s highest peaks. These include Nevado Alpamayo, which stretches 5,947 meters into the sky and was once described by the Austrian Alpine Club as the world’s most beautiful mountain. Others include Peru’s highest mountain, Nevado Huascaran, which rises 6,768 meters, Nevado Santa Cruz, and Nevado Quitaraju. Located in the tropics, the mountain glaciers here have significantly retreated over the decades and so has the snow line, giving tourists a peek into the effects of global warming.

An Introduction to Confidential Sources in Journalism



Building strong community relationships has been the cornerstone of Greg Gullberg’s journalism career. Gullberg has been able to break many big stories through trusted sources. Those relationships are built on mutual trust and respect. Greg Gullberg believes that it is always best to get information on-record, but there are times when a source must be kept confidential.

Protection of anonymous sources in the field of journalism can be a complex topic. On one hand, it is vitally important not only to the field of journalism, but to the integrity of the nation’s news and justice systems, that citizens feel journalists can provide important, accurate information to news outlets without fear of professional or personal backlash. However, law enforcement officials may find themselves in desperate need of contacting a journalist’s confidential source in order to solve or further the investigation a case, leaving the journalist in a difficult position.

Various states have passed legislation in this area, such as the Colorado Press Shield Law, which prevents journalists from being subpoenaed and forced to reveal anonymous sources. The law was at the center of the James E. Holmes case in 2013. Holmes had been charged as the man responsible for the Aurora, Colorado, movie theater shooting. During the investigation, New York reporter Jana Winter cited two anonymous police officers as describing one of the suspect’s journals as full of plans for a mass shooting. The journal had allegedly been mailed by Holmes to a psychiatrist prior to the shooting.

As the case moved to trial, Judge Carlos Samour, Jr., stated that if Winter was called to trial and did not reveal the names of her sources, she could face up to six months in prison. The announcement sent shock waves throughout the field. Ultimately New York courts, with some of the nation’s most protective shield laws, prevented Winter from taking the stand. Holmes, meanwhile, was sentenced to life in prison, with an additional sentence of 3,318 years.